Chris Lytle's Sales Tip: Life is a seminar, and lifelong learners get more out of life. What lessons will you learn today? Who will your teachers be? You never know. Just be open to learning from everyone and every ...Read More

Chris Lytle's Sales Tip: Don't worry about being liked. The prospect doesn't have to like you to buy from you. The prospect does have to trust you and your company. The prospect has to need or want what you're selling. You...Read More

Chris Lytle Success Tip: Overheard on the driving range one afternoon: "I'm playing Pebble Beach this Friday and I figured I'd better come see you," a man said to the assistant pro. Imagine paying $380 to play at Pebble ...Read More

Chris Lytle Sales Tip: Just in case you haven't gotten around to re-reading Plato, consider this: "Self-conquest is the greatest of all victories." Plato's advice resonates 2400 years later. To triumph in sales you need to...Read More

Chris Lytle Proposal Writing Tip: I once interviewed 40-plus clients of a major Canadian corporation. "What does good look like in a written proposal?" I asked. The consensus was that conciseness is good. "Edit and ...Read More

Chris Lytle Sales Tip: The frustrated CEO complained to me. "After reading your book, I find I have a very low tolerance level for salespeople who don't approach me at a higher level. There's too much 'fluff' and not ...Read More